Its Christmas, time for shopping, many of us will have the reminiscence of Christmas shopping in the malls which in itself was one of the many beautiful things the holidays had to offer. But with time our preferences of shopping have seen a sea of change. Online shopping, popularly known as ecommerce, has made a paradigm shift in the concept of how people purchase things.
Our preferences weigh heavily on how deep are the discounts and offers, and what packages are rendered if shopped for a wider list of products. Christmas is an important time of the year for every business as the customers constantly look for presents and gifts.
If you run an e-commerce site, you’re gearing up for the holiday season and looking to maximize your revenue. So look at what to prioritise and what makes online shoppers glued, you are at the right place to seek solutions for these answers.
Importance of additional value and features for ecommerce store customers
1. Gift Guides: The way you present merchandise in an innovative light, to simplify the holiday shopping process for the end consumer will go a long way in enhancing user experience. Categories like ‘Gifts for Boys’ or ‘Gifts for Girls’ and with further classifications like’ Gifts for the techies’,’ ‘Gifts for bookworms’ can make it more easier and exciting for the customers.
2.Attractive Homepage: It’s a clich�, but it does work, include a fresh homepage banner that suits the occasion to alert customers of any new products or promotions as well as including Santa hats to the logo of your company. Enrich the holiday experience with superior customer service is a crucial aspect of a successful e-Commerce holiday strategy.
3.Special features: Add –on Features such as shipping and returns, holiday gift-wrapping, etc can make a huge difference in converting potential visitors to your site in to buyers.
Plugins for online stores is already developed in to a level that can suit the varied requirements of the customers. Magento plugins is used across various website domains and is probably highly recommended in usage perhaps due its comprehensiveness. Magento plugins has far more superiority in delivering compatible plug-in and extensions that will suit your website than any other. These are extensively used across e-commerce platforms in different juncture of business from booking the product to its final delivery to the customers.
Here is some useful plug-ins that Magento offer-
1. Shipworks: Ship more in less time with integrated support for DHL, FedEx, UPS, USPS, Endicia, and Stamps.
2. M2E: It connects your store with all 23 major eBay marketplaces.
3. Premium Matrixrate: Helps you create flexible shipping rates based on the mix of products, customers and shipping partners that you have.
Staying ahead this season
It is a season of gifts and wishes, so the online stores should fancy gift wrapping options and messaging options, which only further reflects the convenience of online shopping. If you have friends and family spread across the globe, buying a gift and then delivering it can be time consuming and expensive. All it takes through online shopping is just a click of a button and the whole process is completed within a matter of time.
These extensions are vital; Magento has a special plugin with the name Gift wrap extension which is a user friendly gift wrap service. It offer customers a range of options from selecting wrap paper of their choice, adding gift card, writing a message to the extent of choosing and wrapping all items in a box or wrapping each item separately.
If you aren’t using this gift wrapping plugin already, perhaps you too late in cashing in on this opportunity, so hurry up, enrich your customers’ online experience with this wonderful addons.
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